He Cong

He Cong is part of the "Golden Army" of Chinese supermodels that dominated the runway from 2010 to the present with Fei Fei Sun, Sui He, Ming Xi, Xiao Wen Ju, Yilan Hua, Shu Pei, Jing Wen, Xin Xie, Yuan Bo Chao and Chu Wong. Represented by IMG Models (New York, Paris, Milan, London, Los Angeles, Sydney) and Style International Management (Hong Kong), she walked for Chanel, Dior, Louis Vuitton, Fendi, Prada, and Alexander McQueen, notably appearing in 43 shows during the Fall/Winter 2017 season, the most by any model that year. Her editorial work includes covers for Vogue China, Vogue Italia, Harper's Bazaar China, Elle China, W Magazine (May 2017, September 2022), and Numéro China (May 2020), with campaigns for Burberry, Coach, Bvlgari, Dior Beauty, and the 2023 Pirelli Calendar. Ranked on models.com's Money and Industry Icons lists, she has worked with photographers like Steven Meisel, earning millions at her peak.

He Cong has over 200,000 Instagram followers (@heconghc), sharing modeling shoots, travel, and advocacy for diversity in fashion. She has appeared in fashion-focused content for Vogue China and attended events like the Met Gala (2019–2022). In a 2020 Vogue Singapore interview, she critiqued fatphobia and ageism in fashion, calling for broader inclusivity. At 5'10" (or 177 cm) with measurements of 30-24-34 inches, He Cong has a slim body type with black hair and brown eyes. Her chubby cheeks, round face, and high cheekbones create a "fresh-faced ingénue" look, as described by Vogue Singapore, blending Eastern and Western beauty standards. Photographers like Peter Lindbergh and peers like Liu Wen praise her "striking, ethereal allure," with Harper's Bazaar noting her "delicate yet commanding beauty" that has elevated Asian representation.

He Cong has faced minimal controversies, maintaining a professional image. Her sexuality is reported as straight, and she keeps her personal life private, with no confirmed relationships or children as of 2025. Her net worth is estimated at $1–3 million, driven by modeling and endorsements. Critics occasionally note her limited mainstream crossover, but her advocacy for diversity, including her 2020 call for broader inclusivity in fashion, has earned respect. Her focus on cultural pride and professional growth has deflected significant criticism.

At 29 in 2025, He Cong's legacy as a pioneering Chinese supermodel endures, breaking barriers for Asian models in high fashion. Her 2020 quote to Vogue Singapore, "The industry needs to address more than just race," reflects her commitment to inclusivity. She splits time between New York and Shanghai, appearing in Vogue China's December 2025 issue and a 2025 Chanel campaign. Her advocacy for diversity, sustainable fashion, and selective modeling solidify her as a transformative figure in the industry.