Fei Fei Sun

Fei Fei is part of the "Golden Army" of Chinese supermodels who dominated the runway from 2010 onward, alongside names like Sui He, Ming Xi, and Xiao Wen Ju. She signed with Women Management in New York, Elite Model Management in Paris and Milan, and Catwalk in Shanghai. In January 2013, she became the first East Asian model to appear on a solo Vogue Italia cover. She has walked for prestigious houses including Chanel, Prada, Louis Vuitton, Dior, and Hermès. In 2012, she was the first Asian model to walk for Victoria's Secret, and she returned in 2017 and 2018. Her editorial accolades include covers for Vogue USA, Vogue China, Vogue Japan, Harper's Bazaar, W Magazine, and i-D. She has fronted campaigns for Louis Vuitton, Chanel, Prada, and Estée Lauder, the latter since 2014. At her peak, she earned millions. Models.com ranked her #12 on their Top 50 list in 2014. Photographers like Mert Alas and Marcus Piggott have worked with her.

Fei Fei maintains a robust social media presence, with over one million Instagram followers under the handle @feifeisunsun. She shares modeling shoots, travel, and personal style glimpses. Her forays into acting are limited to short films, such as Chanel's Once Upon a Time in 2013 and Vogue China digital content. She has not taken on major television or film roles. She has appeared at the Met Gala from 2013 to 2019. Fei Fei has been an advocate for Asian representation and sustainability, often communicating in both Mandarin and English. She has collaborated with brands like Tory Burch and H&M.

At 5'10" tall, she has a slim build and measurements of 31-24-34 inches. She has black hair and brown eyes. Her style is often described as elegant. Vogue has called her "China's fashion muse" for her refined presence. Photographers and peers praise her grace. In 2018, she told Vogue China, "Beauty is about embracing your roots." Her mainstream career has been selective, and she has kept her personal life private. In October 2019, a Tiffany & Co. advertisement featuring her was pulled after Chinese consumers perceived it as a political statement regarding Hong Kong. Fei Fei was not accused of wrongdoing, but the incident highlighted the pressures Chinese models face.

She married Hong Kong businessman Liang Zong in 2017. She has no confirmed children. Her net worth is estimated at $5–10 million. As of 2026, her Instagram following is about 498,000. She splits her time between New York and Shanghai, and she appeared in Vogue China's November 2025 issue and a 2025 Louis Vuitton campaign. Her legacy as a pioneering Chinese supermodel endures.