Bozana Abrlic

Bozana Abrlic, widely known as "Miss Bo" or "Bo Abrlic," was born on November 28, 1989, in Zagreb, Croatia. She is a Croatian model, fitness trainer, influencer, and entrepreneur. She began her Instagram journey in 2014 and has since built a global following with her polished aesthetic and disciplined fitness lifestyle. Standing 5'4" with an athletic 32B–23–35 figure, her brown hair and blue eyes are instantly recognizable across platforms.

Beyond modeling, Bozana has collaborated with major brands like Fashion Nova, PrettyLittleThing, Boohoo, ASOS, and Revolve. She also created Vibes by Bo, a platform offering curated photo filters, presets, and fitness-focused digital content. Her dedication to fitness is a core part of her public persona; she often shares glimpses of her workouts and healthy lifestyle with her audience. Originally from Zagreb, she now splits her time between Europe and the United States, frequently traveling for work and photoshoots. While she keeps her personal life private, she is open about her love of fashion, fitness, travel, and the occasional donut. As of 2026, she has amassed 2.9 million Instagram followers and over 273,000 on TikTok.