Pamela Genini
Career
Active 2015 – 2025
Biography
About Pamela Genini
Pamela Genini was an Italian model and businesswoman whose life ended violently in Milan in October 2025. She was 29 years old. Born in Strozza, a small village in the province of Bergamo, she grew up to divide her time between Milan, Monte Carlo, and Dubai. She described herself as a "model and young entrepreneur."
Genini first gained national attention at 19 when she appeared on the topless reality show The Island of Adam and Eve. Alongside her friend Elisa Bortolotti, she co-founded the bikini brand EP SheLux. Her career in the public eye spanned a decade, from 2015 to 2025. She was a former reality TV star and moved into business, working as an entrepreneur in the fashion industry.
Her death came at the hands of her partner, Gianluca Soncin, 52, who stabbed her more than 30 times on the terrace of an apartment in the Gorla neighborhood. He had stalked her for months and entered the house with a copy of keys made without her knowledge. Neighbors heard her screams and called 112, but police could not break down the door in time. Soncin, who had a criminal record for assault and a prior arrest for a luxury car scam, was arrested and charged with murder, aggravated by premeditation, cruelty, and stalking. He had also threatened to kill Genini and her mother for over a year, and had beaten, humiliated, and attempted to strangle her on previous occasions. Born with brown hair and brown eyes, she had an average build. Her life was cut short, but her story has drawn attention to the dangers of domestic violence.
Record
Profile details
Frequently asked
What was Pamela Genini known for before her death?
She was an Italian model and businesswoman, a former reality TV star on The Island of Adam and Eve, and co-founder of the bikini brand EP SheLux.
Why was her death notable beyond the crime itself?
Her murder, with over 30 stab wounds, followed months of stalking and threats, highlighting issues of domestic violence and stalking in Italy.
Did you know
- She co-founded EP SheLux, a bikini brand, with her friend Elisa Bortolotti.
- At 19, she appeared on the topless reality show The Island of Adam and Eve, which brought her national attention.
Help improve this profile
Spot something wrong or missing? Fix a detail, add a link, or share a fact. Every submission is reviewed before it goes live.
Are you Pamela Genini?











