Career
Active 2019 – present
Biography
About New Martina
New Martina is an Italian influencer, TikTok star, and business woman who turned a family shop into a nationwide brand. Born in Naples on April 8, 1999, she is 27 years old and of Latin ethnicity. She started her online career in 2019, when she was about 20, by posting videos of her customized smartphone accessories, a style that fans came to call "martinizzazione." Her energetic clips quickly gained millions of followers, including 1.1 million on Instagram. What began as promotion for her father's phone accessory store in Naples expanded into a company with locations in Milan, Bari, Bologna, and Palermo. Her story is one of hard work and determination, built on social media savvy rather than traditional credentials.
Before fame, New Martina had other dreams. She was passionate about dance and once aspired to be a dancer. Her teenage years were turbulent; she dropped out of high school and later left beauty school after a short stint. She has openly called that period rebellious and immature, and she now encourages younger audiences to value education and culture. Despite facing online hate and criticism, she has become a self-made entrepreneur in Italy, creating jobs and building a career through sacrifice and persistence. She often points out that while she is not a graduate or a professional in a conventional field, her success came from sheer effort.
New Martina's rise shows how a simple idea, a smartphone, and a strong personality can reshape a small business into a recognizable name. She continues to be a prominent figure in Italian social media, known for her fast-paced videos and her ability to turn everyday accessories into viral content.
Record
Profile details
Frequently asked
What is 'martinizzazione'?
It's the online nickname for New Martina's signature style of customizing smartphones with cases, screen protectors, and accessories, which she popularized through her TikTok videos.
How did her family's shop grow?
She used her viral social media popularity to promote her father's phone accessories store in Naples, which led to expansion with stores in several Italian cities, including Milan, Bari, Bologna, and Palermo.
Did you know
- Her online fame helped expand the family business from one store in Naples to multiple locations across Italy.
- She was a dancer before she became an influencer, but she gave up that dream to focus on her current career.
- Despite not finishing high school, she became a self-made entrepreneur and encourages younger people to value education.
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