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Naty De La Cruz
Also known as Naty Muah
Biography
About Naty De La Cruz
Naty De La Cruz, known online as Naty Muah and nicknamed "La Del Beso," stands out as a rare triple threat: a Business Woman, a Fashion Designer, and a Musician who raps. She grew up in the Mott Haven neighborhood of the Bronx, where she attended Mott Haven Village Preparatory High School. Her roots are Caribbean-Latina, and she is American with Latin ethnicity. With black hair, brown eyes, and a BBW body type, she brings a distinctive presence to every field she enters.
Her main venture is the Naty De La Cruz Brand, a fashion label she founded and serves as creative director for. The brand's initial focus is boutique vegan luxury handbags, operating under the motto "Vegan is the future," and it sells through her site NatyDeLaCruz.com. In a separate lane, she is CEO of iDrivePrivate, a premium private chauffeur and black-car service for corporate clients, airport transits, and luxury long-distance travel across the New York metro area. She also uses her social reach for brand collaborations, working with fashion labels like Kariithreads and promoting beauty and peptide wellness lines such as PeptidoGlow.
As a musician, she records under Naty Muah as an independent Spanglish rapper. Her sound blends urban Caribbean rhythms, including Dembow, Latin Trap, and hip-hop cadences. Her tracks, music videos, and remixes, including a feature on "La Casa de Alofoke," are available on her official YouTube Channel and Spotify profiles. She began her career in beauty and modeling, then expanded into music and multiple businesses. Her Instagram following stands at 72k.
Record
Profile details
Personal
- Birthplace
- New York City, New York, United States
- Ethnicity
- Latin
Body
- Hair Color
- Black
- Eye Color
- Brown
- Boobs
- Real/Natural
Extra
- Instagram Followers
- 72k (as of June 2026)
Frequently asked
What is the connection between her Bronx upbringing and her current career?
She grew up in Mott Haven, a Bronx neighborhood, which contrasts with her current roles as a businesswoman, fashion designer, and rapper. Her local roots there, including her high school, shaped her early life before she built a multi-industry brand.
How does she combine her fashion and music careers?
Her fashion label emphasizes vegan luxury handbags, while her music career as Naty Muah focuses on Spanglish rap with urban Caribbean rhythms. Both ventures operate under her personal brand, but they target different audiences: one for accessories, the other for music listeners.
What is her approach to sustainability in fashion?
Her fashion brand is centered on vegan luxury handbags, reflecting a sustainability-conscious direction. She emphasizes that vegan materials are the future, signaling her commitment to cruelty-free fashion.
Did you know
- Her nickname "La Del Beso" alongside her moniker Naty Muah sets her apart in the urban music scene.
- She launched a vegan luxury handbag line through her own fashion label, using the principle that vegan is the future.
- Her chauffeur service, iDrivePrivate, targets premium clients in the New York metropolitan area, ranging from corporate travelers to long-distance luxury trips.
- She attended Mott Haven Village Preparatory High School in the Bronx, grounding her New York roots.
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