Madison Louch
Also known as Madds
Career
Active 2014 – present
Biography
About Madison Louch
Madison Louch, known by the DJ moniker "Madds," is an American DJ and influencer who was born in Johannesburg, Gauteng, South Africa, on April 25, 1995. She has been active since 2014, starting around age 19 and building a career over 12 years. Her rise to prominence took a dramatic turn during an event known as "The Fappening," when a hacker blackmailed her, threatening to release her nude photos unless she paid him $900. Instead of paying, she contacted the FBI, leading to a sting operation that caught the hacker without any of her photos being leaked.
In 2017, she tried acting, starring in the independent TV series pilot "WannabeZ" alongside fellow internet personalities Marlon Webb and Delaney Rowe, as well as cult icon Rob Benedict from "Waiting..." and "Supernatural." A full series was ordered by a major streaming network in December 2022. The 2023 WGA and SAG-AFTRA strikes disrupted the planned fall 2023 production, pushing it to April or May 2024, with a tentative international release in August 2024.
Madison is 5'9" and slim, with brown hair, blue eyes, and measurements of 32-24-33. She is bisexual and has several tattoos. Her Instagram following has grown to 375,000. She is American, though her birthplace is South Africa. A career that spans DJing, modeling, and acting, she remains a notable figure in the digital space. Her handle is Madds.
Record
Profile details
Personal
- Years Active
- 2014-present (started around 19 years old; 12 years active)
- Birthplace
- Johannesburg, Gauteng, South Africa
- Ethnicity
- Caucasian
- Sexuality
- Bisexual
Body
- Hair Color
- Brown
- Eye Color
- Blue
- Weight
- 127 lbs (or 58 kg)
- Measurements
- 32–24–33 (B–W–H) · WHR 0.73
- Bra/Cup Size
- 32B show conversions - UK: 32B, EU: 70B, AU: 10B, JP: 70B
- Boobs
- Real/Natural
- Tattoos
- Several
Performances
- Solo
- Nudity (Topless Only)
Extra
- Instagram Followers
- 375k (as of May 2026)
Frequently asked
What happened during 'The Fappening' incident?
A hacker blackmailed her, demanding $900 to keep her nude photos private. Instead of paying, she alerted the FBI, who caught the hacker in a sting operation. None of her photos were ever spread online.
Why was the production of 'WannabeZ' delayed?
The full series was ordered in December 2022, but the 2023 WGA and SAG-AFTRA strikes postponed filming from fall 2023 to April or May 2024, with a tentative release in August 2024.
Who were Madison's co-stars in the 'WannabeZ' pilot?
She starred with Marlon Webb, Delaney Rowe, and Rob Benedict, who is known for his roles in 'Waiting...' and 'Supernatural.'
Did you know
- She was born in Johannesburg, South Africa, but is American by nationality.
- At the time of the blackmail, she was 22 years old, an age derived from her 1995 birthdate and the incident's timing.
- She has been active for 12 years, starting at age 19, which places her career start in 2014.
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