Maddie Joy

Maddie started her online journey on YouTube in 2014 with her solo channel "Maddie Joy," where she posted beauty and fashion videos. That channel now has over 206,000 subscribers. She later co-founded the couple's channel "Maddie and Elijah" with her then-boyfriend Elijah Wireman. Launched in 2016, that channel amassed over 1.97 million subscribers and featured vlogs, challenges, and couple content, including the viral "HOW TO KISS! TUTORIAL" video with over 31 million views. She also established a presence on TikTok under the handle @maddimami, where she posts lifestyle, beauty, and relatable content. That account has over 11,200 followers.

On Instagram, she goes by @itsmaddiejoy and has built a following of over 647,000 followers. Her feed includes modeling photos, lingerie shots, and daily updates. Beyond mainstream platforms, Maddie runs an OnlyFans account where subscribers access her adult-oriented content. She is known there for solo performances and lingerie-focused material. Her content is consistent with her Instagram aesthetic.

In 2025, Maddie joined the XO Team content house, alongside Diana Melison and Lindsey Cennamo. The group considers itself rivals of the Bop House. Maddie is based in Los Angeles, California. Following her 2023 split from Wireman, she has focused on her solo career. She has 3.52 million YouTube subscribers and 1.1 million TikTok followers. Unlike many influencers, Maddie has largely avoided controversy. Her ability to balance a relatable, girl-next-door vibe with a polished online persona sets her apart.