Luz Estrella Rosales

Luz has translated her social media reach into a dual career as a strength coach and digital fitness entrepreneur. At Glute Lab Fort Lauderdale, she works as a specialized Strength Training Coach under the systems of Bret Contreras, hosting popular in-person "Glute Squad" classes. She also runs the Strellafit Coaching App, a digital platform offering strength training programs, custom packages, and online body transformation challenges. Beyond her own ventures, she is a sponsored athlete for Prozis and DFYNE, a brand affiliate for Vedge Nutrition, and a frequent runway model at events like Miami Swim Week. Her coaching style is hands-on and results-driven, and her classes often pack the room. She is straight and identifies as Latin, with a natural physique that she showcases in her fitness content.

Luz's career is built on credibility in both the gym and the fashion world, making her a distinctive voice in fitness culture. She is known for intentional, heavy lifting and a message that encourages women to embrace strength. Her work with Glute Lab and her own app keeps her connected to clients worldwide, while her sponsorships and modeling keep her visible across industries. She is American as well as Venezuelan, reflecting her move to the U.S. and her ongoing presence in Florida's fitness scene.