Kylie Jenner

Her business ventures began with Kylie Cosmetics, which she founded in 2015. The brand expanded over the years, including a collaboration with Balmain in 2019, and she later launched Kylie Skin, Kylie Baby, and Kylie Swim. In 2019, she sold a 51% stake in Kylie Cosmetics to Coty for $600 million. She also filed trademarks for the phrase "rise and shine" after a viral meme. In 2020, she was named the highest-paid celebrity by Forbes. She made cameos in music videos for "Stuck with U" and "WAP." Her Instagram following reached 300 million in January 2022, making her the first woman to achieve that milestone. As of May 2026, she has over 390 million followers on Instagram.

Her personal life has been widely covered. She dated Tyga from 2015 to 2017, then Travis Scott, with whom she has two children: Stormi, born in 2018, and Aire, born in 2022. They split in 2023. She was also involved in a controversy with Jordyn Woods after a 2019 incident. In addition, a 2020 Forbes investigation accused her of exaggerating her wealth, which she denied. Despite the controversies, she remains a prominent figure in beauty and social media. She has been active in the industry since 2007, appearing in reality TV and later building her own brand. Her story is one of turning fame into a business empire, and her impact on beauty trends is undeniable.