Erim Kaur

Erim Kaur is a British influencer rooted in the City of London, England, and a Sikh entrepreneur. At 31, she founded ByErim, a luxury haircare brand launched in 2019 that focuses on natural, Indian-inspired hair oils. Her signature product is a growth oil blending Amla, Argan, Coconut, and Castor oil. Growing up without her mother, she drew inspiration from her grandmother's traditional recipes. Her brand honors that heritage and aims to support those lacking maternal or sisterly guidance. With black hair and brown eyes, she maintains a slim build. She shares beauty, life advice, and business content, and is recognized as one of the UK's largest Sikh influencers. She also speaks at events and podcasts, using her platform to empower women and showcase Sikh and Indian cultural elements in beauty. Her online following stands at 412k on Instagram.