Chef Pii

With a bold, playful style that matches her content, Veronica Shaw, known online as Chef Pii, created Pink Sauce, a viral pink dipping sauce. The product quickly gained attention on TikTok, but Food and Drug Administration concerns over food safety and labeling led to production and online sales being halted. After a recipe change and a partnership with Dave's Gourmet, Pink Sauce reached store shelves in January 2023. The sauce's comeback story turned a viral moment into a retail product.