Alyssa Eckstein

Alyssa Eckstein has an average build, standing 5'7" tall with blonde hair and blue eyes. The 25-year-old American digital creator grew up in Princeton, Minnesota, and graduated from South Dakota State University in May 2021 with a bachelor's degree in mathematics. She competed on the swim team while in college.

Alyssa first gained attention through the Pink Shirt Couple TikTok and YouTube accounts she ran with her ex-boyfriend, Cayden Christianson. The pair famously wore pink every day, and Alyssa built her online presence around positivity, inclusiveness, and encouraging others to appreciate their uniqueness. After they announced their breakup in a YouTube video on February 3, 2024, she rebranded the shared account to Pink Shirt Girl and used YouTube Shorts to help it grow to over 27 million subscribers. The breakup video itself surpassed 2 million views within 10 days.

Alyssa continues to create content across platforms, focusing on trends, dances, vlogs, and situational comedy. She rebranded her TikTok to alyssasways in 2024, and later that year she adopted the persona Yellow Dress Girl. Her pinkshirtgirly Instagram, where she shares selfies and snapshots with friends, has gathered 33k followers. On October 15, 2021, she posted a TikTok set to "Girls Want Girls" by Drake.